PRESS RELEASE

Fashion start-up NOVA BOSSA hosted internationally renowned Colombian jewelry designer Paula Mendoza for the launch of her SS18 Ianimi Collection.

THE EVENT:
On November 17 and 18, 2017, the OAS AMA l Art Museum of the Americas, one of Washington’s most beautiful small museums, provided a stunning backdrop for the launch of Paula Mendoza’s SS18 Ianimi Collection. Paula, who began her career as a jewelry designer in the nation’s capital before moving to New York in 2010, decided to shine a light this season on her country’s indigenous heritage and her plight for sustainability, both social and environmental. Meaning ‘intuition’ in the native language of the indigenous communities of the Colombian Amazon, Ianimi includes an assortment of nearly 40 styles of earrings, necklaces, rings and bracelets that incorporate sacred symbols representing Mother Earth and the Power of the Warrior, among others. “SS18 is a celebration of Colombia and her communities, some of which are on their way to disappearing completely,” reflects Paula, whose jewelry have graced the pages of all major fashion publications and adorned the bodies of celebrities like Beyoncé, Rihanna, Hailey Baldwin and Sofía Vergara.

Guests enjoyed sushi with Colombian ingredients from Maté Lounge, South American wines and coffees provided by Juan Valdez Café during a private reception on November 17, which was followed by a Trunk Show for the wider public the next day. “NOVA BOSSA was founded in February 2017 as a platform for top talent emanating from Latin America and other emerging markets to expand in the United States, with a special focus on women designers and artisans who make luxury products sustainably. Our partnership with Paula Mendoza and this event are the perfect manifestation of that mission,” stated Carolina Furukrona, NOVA BOSSA Founder and CEO.

THE GUESTS:
The launch reception and Trunk Show boasted a who’s who of DC culture and society, including members of the diplomatic corps, fashionistas, top philanthropists, and the press, including H.E. Andrés González Díaz, Permanent Representative of Colombia to the Organization of American States and his wife Ines E. Shuk, and Gloria Ritter de Reyes, wife of the Ambassador of Colombia to the United States. Other guests included Pablo Zuñiga, Director of the AMA l Art Museum of the Americas, Cristina and Federica Burelli, digital influencer Anchyi Wei, and Carolina Corredor DeSouza.

 Picture of Gladys Sanmiguel, Minister Counselor of the Embassy of Colombia; jewelry designer Paula Mendoza; Gloria Ritter the Reyes, wife of the Ambassador of Colombia to the United States; and NOVA BOSSA Founder and CEO Carolina Furukrona.
L-R: Gladys Sanmiguel, Minister Counselor of the Embassy of Colombia; jewelry designer Paula Mendoza; Gloria Ritter the Reyes, wife of the Ambassador of Colombia to the United States; and NOVA BOSSA Founder and CEO Carolina Furukrona.

Award-winning style setter and influencer Anchyi Wei. Uitoto earrings (top), Culebra bracelet and Pacha earrings (bottom) from Paula Mendoza’s SS18 Ianimi Collection.
L-R: Award-winning style setter and influencer Anchyi Wei. Uitoto earrings (top), Culebra bracelet and Pacha earrings (bottom) from Paula Mendoza’s SS18 Ianimi Collection.

Picture of H.E. Andrés González Días, Permanent Representative of Colombia to the Organization of American States and Pablo Zuñiga, Director of the AMA l Art Museum of the Americas.
L-R: H.E. Andrés González Días, Permanent Representative of Colombia to the Organization of American States and Pablo Zuñiga, Director of the AMA l Art Museum of the Americas.

Picture of Carolina Corredor DeSouza and Hans Jaeger.
L-R: Carolina Corredor DeSouza and Hans Jaeger.

 Picture of Jewelry designer Paula Mendoza during welcoming remarks.
Jewelry designer Paula Mendoza during welcoming remarks.

 Picture of Torsten Lubach and Jonas Furukrona at the AMA’s pre-columbian inspired Loggia.
L-R: Torsten Lubach and Jonas Furukrona at the AMA’s pre-columbian inspired Loggia.

Picture of Juanita Montoya Sanmiguel and Daniela Pena Lazaro. 
       L-R: Juanita Montoya Sanmiguel and Daniela Pena Lazaro.

 

ABOUT PAULA MENDOZA:
Paula Mendoza is a Colombian jewelry designer based in New York City who began her US career in Washington, DC. Her eclectic designs pay homage to the country of her birth, which is also the location of her workshop. They are sold by some of the most reputable retailers worldwide like Net-a-Porter, Moda Operandi, Bergdorf Goodman and Harvey Nichols, and have been featured in countless publications such as Vogue, Harper’s Bazaar, Elle, In Style, W Magazine and the cover of Allure Magazine. In 2015, Paula was named Top 100 Colombians Changing the Face of the Country by President Juan Manuel Santos.  

ABOUT NOVA BOSSA
NOVA BOSSA, which means 'new style' or 'new beat,' is a luxury retailer promoting upand-coming international brands through a unique selection of handmade or small production ready-to-wear, jewelry, handbags, accessories, shoes and home décor. Launched in February 2017, NOVA BOSSA partners with top talent from emerging markets to bring a global and fresh definition of luxury through design.

 

Contact:
Raquel Neumann    press@novabossa.com  
Carolina Furukrona carolina@novabossa.com