New Market in Northeast Will Serve Up the Flavors and Culture of Latin America

The Washington Post

January 24, 2019






Brazil-influenced NOVA BOSSA Pop-Up Shop Lands at Union Market

Luxe-leaning, globally sourced accessories, clothing, swimwear, decór and more available February 22-25

Washington, D.C. (February 15, 2018) -- Union Market will get a little taste of Brazil when internationally inspired lifestyle brand NOVA BOSSA pops up at the thriving retail and culinary district next week. 

Offering art and photography, bain couture, books, women’s clothing, handbags, home decór, jewelry and scarves, the NOVA BOSSA pop-up will feature a wide selection of globally sourced items from international designers, including Adriana Degreas, Artiz, Catarina Mina, Cecilia Prado, Isolda, Mercedes Salazar, Mola Sasa, Paula Mendoza Jewelry, Scarf Me, Wymann Rio and more. 

From intricately handmade bags to 24-carat gold-plated statement jewelry to colorful baskets from the Amazon, NOVA BOSSA’s assortment of luxury-leaning goods orbit around founder and CEO Carolina Furukrona’s passions for travel, design and entertaining. 

She launched NOVA BOSSA last year following 100 international adventures and a business certification from Harvard, in an effort to both pay homage to her São Paulo roots and enable top lifestyle brands -- especially by women designers and artisans -- from her native Brazil and other emerging markets to go global.

“NOVA BOSSA is delighted to celebrate our one-year anniversary by partnering with Union Market DC for this pop-up,” Furukrona says. “We believe that Union Market’s focus on culture and commerce, on showcasing the very best new businesses in the region, and on serving a dynamic and diverse clientele makes this a unique opportunity for our brand. We are excited to showcase rising international women designers − most of which have never before been available in the United States or the D.C. region - and to prove that the creativity, craftsmanship and design emanating from places like Brazil can be just as good, if not better, than what’s coming out of Europe. After spending so much time abroad I feel D.C. is lacking some bossa, so it’s an honor to present new products that can give a daring and fresh update to the wardrobes and homes of our great city.” 

As home base for 40+ award-winning restaurant and retail concepts, northeast D.C.’s thriving Union Market District continues to grow its reputation as a brand incubator, giving small businesses the solid footing they need to get to the next level. 

The NOVA BOSSA pop-up launches February 22, and will operate as follows:

  • Thursday, February 22: 11a-8pm
  • Friday, February 23: 11a-8pm
  • Saturday, February 24: 10a-8pm
  • Sunday, February 25: 10a-8pm

About Union Market
The Union Market District, located a short walk from the NoMa/Gallaudet metro, is a 45-acre historic urban development where, at its core, sits the acclaimed food market, Union Market. Since opening in September 2012, Union Market now averages 15,000 visitors per weekend and has hosted more than 400 events. Union Market is a place where businesses of all size launch, scale and innovate; a place for creative minds and businesses to connect, thrive and make D.C. their own. The Union Market District is also home to several artists in residence, including John Dreyfuss, Maggie Michael and Dan Steinhilber. Since 2013, Union Market has partnered with local, national and international artists including The Hirshhorn, Yoko Ono, Mr. Brainwash, Creative Time’s exhibit of Darius Frank, No Kings Collective, Brooke Bronner, Bryon Summers, Creative Theory and local KIPP art students. For more information about Union Market, please visit

NOVA BOSSA, which means ‘new style’ or ‘new beat,’ is a lifestyle retailer promoting up-and-coming international brands through a unique selection of handmade or small production ready-to-wear, jewelry, bain couture, handbags, accessories and home décor. Launched in February 2017, NOVA BOSSA partners with top talent from Brazil and other emerging markets to bring a global and fresh definition of luxury to the Washington, D.C., area. 

PRESS CONTACT: For all media inquiries, including high-res images and additional information, please contact Maha Hakki of MoKi Media. 703.973.7075. 


Union Market will get a little taste of Brazil when internationally inspired lifestyle brand NOVA BOSSA pops up at the thriving retail and culinary district this week

The NOVA BOSSA pop-up will feature a wide selection of globally sourced items from international designers

The NOVA BOSSA at Union Market pop-up will offer art and photography, bain couture, books, women's clothing, handbags, home décor, jewelry and scarves


PRESS RELEASE: Fashion start-up NOVA BOSSA hosted internationally renowned Colombian jewelry designer Paula Mendoza for the launch of her SS18 Ianimi Collection. Nov 2017

Award-winning style setter and influencer Anchyi Wei admiring the earrings and bracelets from Paula Mendoza’s SS18 Ianimi Collection.


 NOVA BOSSA hosts Paula Mendoza Collection Launch, November 18, 2017, 10 a.m. to 5 p.m.

Wounam bracelet and culebra ring from Paula Mendoza’s SS18 collection